What is a Low Quality Page?

We all know what makes up a good web page. But how many of you know what a poor web page consists of? Google routinely publishes their Search Quality Evaluator Guidelines which contains key information for SEO. This document has an interesting section called Page Quality Rating Guideline. This document provides a unique glimpse into …

SEO Reporting Dashboard

When doing any sort of visualization, or analysis that precedes it, always ask yourself: compared to what, to whom, to when, to where…? Edward Tuffle in Envisioning Information (1990): “At the heart of quantitative reasoning is a single question: Compared to what?” “ Reporting is an incredibly important part of our jobs. After all the …

What is Crawling in SEO and Site Structure?

Crawling, Indexing and Site Structure… Crawling and indexing are two distinct things that can sometimes be misunderstood. In a nutshell, crawling means looking at all the content/code on a page and analyzing it. Indexing means the page is eligible to display within search results pages. Crawling in SEO Crawling is the acquisition of data about …

HELP! My submitted URL is marked ‘noindex’!

Google search console’s coverage report section isn’t the most intuitive at times. And to make matters worse, Google’s not always the best at providing helpful resources for SEO’s. If you’ve submitted a page in your XML sitemap for Google to index and received the “Submitted URL Marked ‘noindex” error message, it means that Google marked …

HELP! My sitemap contains urls which are blocked by robots.txt

Oh no! You open Search Console just to find out that your sitemap you submitted has pages that Google can’t crawl.  That’s a bummer. But what does it even mean that there’s URLs that are blocked by the robots file? What does blocked by robots.txt even mean? According to Google, the page that was submitted …

How to Crawl Enterprise Sites in the Cloud with Screaming Frog

Congratulations! You just landed a new client, with a large site, and they want an audit.  However, You find that you’re struggling to crawl the site, and you don’t want to get locked into an expensive software just to handle the occasional large site.   Sound familiar? So what do you do in this situation Well, …