I specialize in technical search engine optimization services ranging from site audits, internal linking optimization to log file analysis. I bring a unique combination of skills in not only SEO but business management and startup experience as well as programming experience.
Technical SEO forms the foundation of any SEO strategy. An SEO strategy without a strong foundation will always underperform regardless of how much content or links you throw at it.
So what is Technical SEO?
Technical SEO aims to improve certain aspects of a website in order to make it faster, easier to crawl, index and ultimately understand for search engines.
Technical SEO Consultants are experts in the field of SEO that can help you with all your SEO needs. They are qualified to do the following tasks:
– Provide advice on how to improve your site’s visibility in organic search results
– Optimize your site for mobile devices and tablets
– Improve how fast pages load on mobile devices and tablets
– Optimize the content of your website for search engines
– Improve how users navigate through your website
– Improve the quality of links pointing to your website
– Implement social media marketing campaigns
– Conduct keyword research and analysis
– Conduct competitor analysis
– Recommend strategies for increasing traffic to a website.
Why you need a Technical SEO Consultant
At the base level, search engines need to be able to find, crawl, render and index pages on your website.
But wait there’s more!
Technical SEO also includes items setting up SSL, canonical tag configuration, site structure, pagination and handling duplicate content issues.
Additionally, technical issues tend to scale up as the size of a website increases.
This makes a strong technical foundation even more important for larger ecommerce and content heavy sites.
Technical SEO is the process of optimizing a website so that it can rank better in search engine results pages. This article will cover the basics of technical SEO consulting and why you should hire a professional to do your technical SEO consulting.
The second thing you should know about hiring a technical SEO consultant is why you should do so at all.
Different Types of Professional SEO Services
In this section, we will be discussing different types of professional SEO services. We will also talk about what is technical SEO consulting and how it can help you with your business.
Technical SEO consulting can help you with a variety of tasks, such as:
– Finding and fixing broken links
– Improving server response times
– Optimizing images to reduce file size
– Making sure that pages are mobile friendly
– Checking for duplicate content across the site.
When to hire a Technical SEO Consultant
Website Redesign or Migration
A web redesign or migration can be a great opportunity to update stale websites and improve UX.
However, things can often go very wrong very quickly. And it won’t always be apparent until you start losing organic visibility (and money).
It’s not unusual for a staging site to be indexed or for a development agency to not deploy any redirects.
It’s always a good idea to bring in a technical SEO consultant to preserve your SEO investment during migrations.
Ecommerce websites are great candidates for technical SEO services.
These types of sites can end up being very complex with many categories, sub categories and product offerings.
This can result in many different URLs being created and that’s not even including a faceted navigation structure.
Technical SEO items like crawling and indexing become even more important as the size of the site grows and the problems scale up.
Enterprise businesses can often have a hard time with SEO.
They are managing custom systems, complicated CMS and hundreds of thousands of pages. Additionally, there can be sub domains, multiple languages and a lack of in house expertise.
Couple this with just too much data to sift through and you have a recipe for disaster.
I help large enterprises make sense of their SEO and sift through the noise to produce measurable results.
Technical SEO Services I Provide
- website migrations
- site architecture
- pagination, faceted navigation & duplicate content issues
- rel=canonical configuration
- XML sitemap & robots.txt optimization
- semantic markup via schema.org
- page speed analysis and recommendations
- internal linking strategy
- on-page optimization
- content gap analysis
- log file analysis
- redirection audits
Content Management Systems I’ve Worked In
My team and I do the majority of our work on Shopify, WordPress and Hubspot sites. But we can handle just about anything you can throw at us.
I’ve spent plenty of time working within Magento, ASP.net, Cascade CMS, Sanity.io, Webflow, Ghost, Github and even custom CMS.
Clients I’ve Helped with Technical SEO
Massive B2C Finance Content Site
My team helped a massive content-driven site in the Finance niche recover after a sharp traffic drop. They ended up regaining over 100,000 visits per month.
How did we do it?
We performed a technical SEO audit and prioritized a list of technical on-site changes to deploy at scale.
Some of these changes included content pruning & consolidation, internal link updates and on-page optimization of the most valuable pages.
Challenges we faced
- ads had to stay
- technical issues had snowballed
- content quality had suffered
- technical solutions needed to be applied at scale
Ready to get started? Schedule a call with my agency today